Campaign Development: — Austin Partner’s in Education St. Louis
Objective: Develop the strategic foundation for a full-service campaign, beginning with scope of work, RFP walk through, and target community analysis.
My Role:
-Analyzed quantitative (Mintel, Statista) and qualitative research to define the target audience and positioning strategy
-Created RFP response framework and helped structure the initial scope of work
-Developed an audience empathy map to guide messaging
Focus Area: Audience insight development & early-stage strategy.
Big Ideas, Real Impact.
SWOT Analysis — Simply Gum
Objective: Evaluate Simply Gum’s positioning among Gen Z consumers (ages 18-28) and identify strategic growth opportunities.
My Approach:
-Assessed brands strengths and points of difference within gum industry
-Analyzed Gen Z consumer behaviors and trends to help client identify new positioning opportunities.
Outcome: Provided points for SimplyGum to better position themselves toward younger audiences.